"The money is in the list."
Well, um, actually - sometimes it's a great idea to build a list, and sometimes it's a big, fat, frickin' waste of time.
There's this big mantra that travels around Internet marketing circles that says that "the money is in the list." Newbies are told every day that they can't make any money on line if they don't incorporate a newsletter and list building into their websites.
No, better yet - big, fat, stinking, smelly bull patooties.
Read the gritty details about why the money isn't always in the list and how you don't have to have a newsletter for your sites in order to make nice money online:
The Money is in the List - Not!"