It's not hard to shift gears with your business so you can build profits during a recession. It just requires thinking about your business in a bit of a new way.
For instance, this is a great time to move into what I call "evergreen markets." These are those broad niches like weight loss, dating, trading, and so forth - niches that never go out of style. They will all continue to perform well, recession or no recession.
You need to be in some of these broad niches, I feel, in order to continue to have great profits from your online businesses.
I've outlined some simple steps you can take to recesssion proof your online business here:
Easy Steps to Recession Proof Your Online Business